Intercultural Aspects of Business Communication

The most important aspect of any business relationship is communication. Today our world seems to develop into a really global marketplace, there are more and more international firms and organizations that deal with other companies throughout the world. The aim of the article is to study the nature of cross-cultural communication and the intercultural skills that can be useful in any kind of international business relationships. So it is very important to communicate the right way with the representatives of different cultures and nations as the simplest mistakes can cause terrific problems in understanding. There are many scientists and economists who worked at the field of business communication.

Among the foreign scholars we can name Fred Luthans, Larry A. Samovar, Margaret H., De Fleur and many others. The native scientists who devoted their works to the subject of business communication are N. Formanovskaya, V. Goncharov, N. Moskovcev, V. Derkachenko etc. Analyzing business as the sphere of social relations psychologists believe that success here depends on 85% on the person’s ability to communicate. While communicating we use together with some logical tools things we don’t often really understand and pay attention to. Among such subconscious phenomena we can point out the first type of communication which is non-verbal. It can be defined as “non-word human responses and the perceived characteristics of the environment through which the human verbal and nonverbal messages are transmitted”.

Non-verbal communication differs from verbal in some fundamental ways. For one thing, it is less structured, that makes it more difficult to study. Some types of non-verbal communication, such as the meaning of colors and certain gestures, can vary from culture to culture. Thus, it becomes obvious that learning, understanding and following the traditions of different cultures make it much easier to find the right direction on communication with their representatives. While words can carry just the message, non-verbal communication expressed by intonation, gestures, and even facial movements can let the opponent know the attitude of the person. Also it helps to establish credibility and leadership potential in business. For successful communication all the forms must be paid much attention to. More thoroughly we come to the approach that there are no forms of communication to be omitted. We come across the idea that all the forms must be used to get better and more completed results of communication and transferring thoughts and information.

Culture surrounds us all the time. A person may not realize it, but he constantly belongs to several cultures. Making attempt to explain what exactly culture is we can define it as system of shared symbols, beliefs, attitudes, values, expectations, and norms for behavior. Thus all members of any culture have and tend to act on similar assumptions about how people should think, behave and communicate. Cultures may vary widely. It is no wonder that most of us need special training before we can become comfortable with a culture that differs from our own. And it is apparent that any business person dealing with a foreign partner for successful communication must first of all pay attention to the cultural sphere his partner belongs to. Accepting the regulations of the partner’s culture it is always easier to build and correct the process of negotiations that way that the partner feels some comfortable.

When there appears the necessity to deal with foreign partners a manager has to learn about another culture, and there are two main approaches to choose. The first one is to learn as much as possible – the language, cultural back ground and history, social rules, and so on – about the specific culture expected to deal with. The other one is to develop general skills that will help to adapt in any culture. To become a successful multicultural communicator Margaret H. De

Fleur proposes a set of guidelines for achieving maximum results:
1. Recognize that every individual has emotions, needs, and feelings that are as sensitive as yours.
2. Try to understand the cultural norms of the partner who you communicate with.
3. Respect the customs and traditions of the others.
4. Listen actively in a co-cultural communication encounter.
5. Learn to cope with uncertainly.
6. Avoid stereotyping people who are different from you.
7. Be aware of your own ethnocentrism.

The more differences there are between the people who are communicating, the more difficult it is to communicate effectively. Among the main problems in cross-cultural business communication the scientists circle out language barriers, cultural differences, and ethnocentric attitude. More significant problems arise in forms of written communication that require translation.

As it was stated above, misunderstandings are especially likely to occur when the partners who are communicating have different cultural backgrounds. For example, one side of negotiations makes a message in one context, using assumptions common to people in his or her culture. The other side of negotiations decodes the message using absolutely different set of assumptions. The result is confusion. Such problems arise because of our unconscious assumptions and non-verbal communication patterns. Often the fact that people from different cultures differ from each other in many ways is ignored.

According to the recommendations of scholars such as I. Kuznetsov, V. Goncharov, V. Suharev and others it is possible to circle out certain rules to follow while communicating: try to eliminate “noise”; look for feedback; rephrase your sentence when necessary; use objective, accurate language; let other people finish what they have to say. Culture and communication are inseparable. Culture influences the way people behave, the language they use and gestures they employ. In its turn, all this makes an impact on the traditions of dealing with business partners. That’s why in recent years the interest of communication theorists, scholars, scientists, and researchers was engaged with cross-cultural communication. Anyway, when engaging in any form of communication, a speaker must take into account the possibilities of misunderstanding. That’s why it is so important for a business person to develop skills with the help of which it becomes possible to control and correct the communicational situation with cross-cultural partners. Nowadays, intercultural communication difficulties have become a source of misunderstanding in business relations of our multicultural world society.

The process of globalization makes modern businessmen pay more attention to developing skills of running a business with foreign partners. That’s why the ideas on both organizational behavior and norms of communication stated in the article have become one of the most essential approaches to the successful running of business in the modern world community.

Various aspects of cross-cultural business communication from the perspective of cultural differences in communication styles and negotiation, ass well as practical advice on applying and improving methods and ways of communicating with foreign partners are considered.

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Types of Business Communication Skills

Business communication skills are a daily fraction of the business method and their effectual use can increase the likeliness of achieving accomplishment. Successful communication skills are second-hand to express a precise message that the receiver can comprehend.

At what time considering how to build a business victorious, high-capacity business society, high pressure surroundings and lots of currency may get nearer to mind. Even though these aspects may contribute to the go up of a industry, an assortment of essential skills is caught up in supporting that company.

Without business communication, it will be unfeasible to keep strong relationships with your employees and with your customers. In fact, deprived message skills can escort to mistakes, lost income and clients, plus displeased employees. Big business communication encompasses a lot of things. Advertising, marketing, speech writing, sales, product growth, and investor relations — the roll goes on. Apart from of the industry, the four most vital areas of business message are public speaking/presentations, marketing, social media and networking.

Big business Communication used to endorse a manufactured goods, service, or organization.Business communication is fairly dissimilar and matchless from other types of communication since the point of business is to make money. Therefore, to develop productivity, the communicator should expand good statement skills.

Being unbeaten in business is dependent on your talent to communicate successfully. Quite a few different kinds of communication skills are obligatory.

External business communication:

External communication refers to any communication you have with customers, vendors, and populace that are exterior the company. These people help to maintain your business prosperous by offering you low prices on unprocessed goods and purchasing products from your companionship. When you are dealing with external communication, it comes down to your skill to reach everyone approximately you. External business communication is just as imperative to the life and vivacity of a business as internal communication. External business communication places focal point on the relationships and a mixture of audiences that are outside of the company. External communication’s main phrase is through public relations, media relations, marketing management and advertising. Doing well businesses exploit effective internal and external business communication to achieve the company’s goals and task.

Internal business communication:

While you are dealing with internal business communication, you are working on the flow of the business. Internal communication is frequently harder to work on from external communication because you have a handful of different personalities that require your direction on a day by day root. Every person is going to come with their own preferences as to how things should be ended in the place of work and breaking them free of this state of mind can be challenging. Internal Communication, in a business framework, is the dialog procedure amid employees and employer. Where the ‘top-down’, employer-driven communication is immense for setting a communication program or conversation spot, it is the peer-to-peer employee communications that resolve the manner of the reply back to the employer. As a result, to sum up, ‘Internal Communication’ is the conversations that businesses have with their employees and those workers have by means of each other.

Beyond doubt effective communication only happens when substance and style are brought mutually in the best balance for the theme, the viewers and the event. The skill of communication in today’s culture can frequently be the difference between achievement and breakdown.

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Business Communication Skills

Improving Business Communication skills is incredibly significant in case you desire to turn into a genuine professional. This review focuses on business communication styles and how to develop them.

Constituents of business communications skills:

If you happen to working inside an organization, you have got undoubtedly understood how significant corporation communication skills are. Organization communication skills play a quite critical role in helping employees communicate with one another in an efficient manner. In business communication there typically are a couple of major varieties of communication, internal and external. In internal communication, there is a transfer of knowledge among a couple of or far more entities among the businesses. On the other hand, in external communication, the knowledge transfer is carried out among the business employees and outside entities. Both these types of communication are significant to your smooth running of any business concern. Let us get know far more within the aspects of business interpersonal skills and organizational skills inside the workplace.

Public speaking:
As the name suggests, public speaking is a speech in front of many people, be it inside a smaller technique meeting or a big conference. This skill stands out as the most significant for executives at higher positions. You ought to develop your skills with relating to how you are heading to present the facts inside a structured manner.

Email and report writing skills:
Writing skills are quite essential for all employees in the organization, irrespective of the position. Writing emails, reports schedules are daily tasks carried out inside a business in its everyday running. After using written approaches of communication in business, remember to hold it short, formal and precise.

Negotiation skills:
Negotiation skills are commonly applied by those who are working in promoting and communication processes in the business. These skills are required during telecommunication, written communication or face to face communication. Negotiation approaches are also regarded as probably the most needed business trouble solving skills.

Follow up skills:
Several working professionals follow an incomplete process of communication. They transfer knowledge from their side, but do not make certain whether the receiver has got the response and understood what is necessary or not. Follow up of facts is what each executive has to perform for creating the communication cycle complete.

Telephone skills:
One more important aspect of business communication skills is how we sound over a telephone. Communication via telephone is extremely popular in today’s business world and to pass over a message clearly, you have to develop beneficial telephone skills. These oral communication skills need to be improved in particular by those people working in the client support sector.

Voice tone and physique language:
During face to face workplace communication, you need to have a pleasant and humble tone. Do not speak in a toe that would give an authoritative and rude touch towards speech. Along with your tone, you need to also be in an excellent and confident posture.

Exercise business listening skills by giving others a chance to speak out and realize what they got to say.

These are several random concepts included in business communication skills. Owing towards the value of business communication skills, several business concern have kicked off to arrange for employee training sessions. Along with these approaches at the workplace, you also need to develop trust among employees for trustworthy and clear communication. When it comes to highly effective business communication, effective listening is the probably most vital essential. Remember that clear communication often leads to anticipated results.

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Business Communication

INTRODUCTION

Any business would rely and rest on communications be they for official purposes or for enhancing and upgrading their client base and support to flourish their business. For ANY business to develop there has to be a regular, proper as well as a transparent channels of communication hierarchy so that the work flow does not in any manner get hampered and the business happens as a regular occurrence. And business communication is a continuous and an ongoing process- one that speaks volumes about the How’s as well as the Why’s of communication and communication hierarchy both within as well as outside the business enterprise so as to facilitate and augment the work flow even better and faster. As, without an effective, efficient and eloquent channels of communication between the Managers and the staff, or the employees and the external clients, the very business matrix would get null and void. So, in other words, Business Communications form the fundamental edifice of any business functionality.

HOW DO WE ENSURE A GOOD BUSINESS COMMUNICATION IN BUSINESS?

Communication is said to be an art and especially so, if it were Business Communication as this is pivotal for any enterprise to function as well as flourish. Here are a few ready pointers this to happen easily, effectively as well as empathetically:

• ANY business communication, be it oral, written, or a mailer should be logically structured which means that it needs to possess a good opening, a logical content that supports the opening and a proper as well as an apt conclusion- one that summarizes the entire written as well as the spoken topic presented. It has also to be reckoned with that the language spoken has to be lucid and the jargon needs to be easily comprehended and appreciated by the audience of all genres and they get to fathom what is expected of them and they participate thoroughly and comprehensively and get to understand the jist of the entire presentation delivered or written.

• Communication especially Business communication needs to be simple, precise and concise as if it is not articulated properly and if there is an ambiguous usage of words then, it dents the whole meaning and purpose of communication as well as communicating. Choice of words would have to be such that they overcome the cultural barriers and topographies and do not slander the sentiments and the sensibilities of the audience on the whole.

• Business communications should be comprehensive, influencing, persuasive, cogent as well as cohesive. One that follows a set pattern and is sequential apart from being one that is simplistic and easily appreciated.

• One other aspect of Business Communications is that the language adopted be polite, courteous, empathetic apart from being succinct, so as not to offend the sentiments of either their staff as well as their clients.

• It also needs to be remembered that the body language during presentations needs to be positive and approachable. Simple etiquette like maintaining the eye contact during the entire presentation, smiling genuinely and warmly and maintaining a general atmosphere of bonhomie and camaraderie would go great lengths in spreading a positive cheer around.

• Any Business Communication would be negated IF the feedback given would be left unsaid as well as unspoken. For feedback is the ONLY yardstick that would assure the presenter whether the message had reached the audience as it was meant to be intended to reach.

• The usage of more of “You’s” as well as “Why’s” during presentations more than the “I’s”, makes the audience understand that they have been given more value and importance and would also help in facilitating them in participating better during future presentations apart from being more involved.

• One of the most important components of Business Communications is listening. Some of them have this as an intrinsic and innate trait and some others adapt and acquire it over a period of time. Whichever way we look at it, this is again another art that we are either born with or, could cultivate over a period of time. Feedback and Listening go on most occasions hand on glove. The more patient the listening, the more positive that we would accept the feedback as ‘Listening’ jumbled would give us the other simple word ‘silent’. And the more silent we are, the better the listeners that we would be and the more positively we would accept and appreciate the feedback. It goes without saying that, a good speaker would always be a good listener and vice versa.

• The other important factor to be remembered is that we should divest ourselves from being biased, prejudiced and parochial while placing our facts as any biased or partial statement would cloud the entire facts and the receiver could get mired in confusion and the powers-that-be might end up taking a wrong action if the facts are or do not seem complete and comprehensive.

IMPORTANCE OF EFFECTIVE BUSINESS COMMUNICATIONS:

Communication forms the crux of any business functions as well as functionalities. All areas be they Marketing, Human Resource, Business Development, Sales need very good as well as glib talkers who possess the gift of the gab to convince and communicate with the customers as well as the clients and acquire the business for their respective organizations. When the Managers fail to communicate with their employees, then it results in a great deal of miscommunication apart from there being serious lacunae in their staff’s understanding and performance leading to under performance or worse no performance by the employees.

Ineffective or retarded communications would lead to the employees becoming isolated from the Management and this then paving the way for conflict and crisis. As the Managers would find it increasingly difficult to communicate with their ideas, circumstances as well as demands cogently as well as cohesively, it would become increasingly irksome as well as difficult for the employees to continue or perform better at their jobs.

A FEW POINTERS FOR EFFECTIVE COMMUNICATION AT WORKPLACE:

• BETTER PERFORMANCE BY THE TEAM:
If the leader is able to perform better and is both cogent as well as cohesive in his communication, then the team would be able to analyze as well as assess what is expected of them to do and how best to reach there more faster and with a little more clarity of thought and action.

• INCREASES THE PERFORMANCE LEVELS
Effective communications augment the process of better performance levels, enhancing client as well as customer loyalty thereby increasing the revenues as well as the client support and base for the organization. This clarity of communication between the different levels of hierarchies fosters the attainment of the short term as well as the vision, mission as well as the goals of the organization.

• Communication style as well as the channels has to be both positive, effective apart from being encouraging.
The channels of communications or the hierarchies of communications have to be straight, circumspect as well as transparent so that the immediate hierarchy to resolve the outstanding issues and turn the problems to solutions.

• Any urgent problems of the company should be communicated to both the staff as well as the managers as everyone is involved in the process of decision making or giving their opinions. This process would also make the employees appreciate the simple fact that the employee’s opinions are paid heed to by the Management and that they have a say in the decision making process.

• Organizations must encourage effective communications at all times and at all levels of hierarchy. This would foster and make the employees understand as well as appreciate the need, role as well as the importance of communication especially in the business contexts.

• Any communication is a two way process. Transparency would only be made possible when employees are encouraged to ask questions as well as participate in the problem resolving the problem solving process asking questions and suggesting ideas to resolve issues.

• Effective Business Communications help companies in increasing their productivity and thereby avoiding delays and leads to successful business practices.

CONCLUSION

Life is all about communicating and communication. This could be made possible in business environments only through articulation, free speech and a hierarchy that is welcoming of accepting both ideas as well as suggestions from the employees and one that encourages a pro-active participation between both the employees as well as the Managers to facilitate a faster business growth and an ever increasing and expanding client base that would fetch the organizations both revenues as well as reputation.

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